Fitness – Franchises

Fitness – Franchises

Industry / Sector

Fitness

Client Objective

To adapt head office marketing strategies to local area conditions and implement initiatives correctly while boosting their community presence and driving up sales with local marketing promotions.

FFMG Service

  • My Marketing Squad – Virtual Marketing Manager

FFMG Solution

  • Created 12-month LAM advertising and promotional campaign
  • Developed targeted and clear customer value propositions and lead go to market marketing and communications activity to drive brand awareness & engagement
  • Supported club with an acquisition, lead generation and retention across their customer lifecycle
  • Content creation advisor
  • Created and managed promotional LAM collateral to support campaigns and maintain product branding
  • Engaged and managed all local media & PR
  • Virtual marketing mentoring for Club Manager and social media contributors

Client ROI

  • Biggest sales month for the last 5 years

Client confidentiality matters. We keep our clients' business as just that – their business. If you would like to know more about this case study contact us.

Client Testimonial

“As a 24/7 gym owner and franchisee, maintaining a low and efficient cost base is crucial however so is generating new sales and retaining members. We engaged FFMG to essentially act as our outsourced marketing department, working with our team members for local content and their team of experts to help build our strategy and manage local execution. The very first event in our new marketing plan produced our largest ever sales result!”
Stuart
Franschisee

Share

Client TESTIMONIAL

“As a 24/7 gym owner and franchisee, maintaining a low and efficient cost base is crucial however so is generating new sales and retaining members. We engaged FFMG to essentially act as our outsourced marketing department, working with our team members for local content and their team of experts to help build our strategy and manage local execution. The very first event in our new marketing plan produced our largest ever sales result!”
Stuart
Franschisee