To launch the first-in-kind mental healthcare program in Australia and secure strategic partnerships with business, government, healthcare professionals and competitors.
FFMG team delivered a strategic approach that created interest and gained support from executive management. Extensive research and consultation produced a product launch and event plan supported and attended by key business, government and industry stakeholders.
Supported the internal marketing team, corporate public affairs and medical advisory team with internal communication and marketing plan and strategic approach.
The product launch exceeded expectation, the event gained national media coverage increasing awareness and provided a platform to connect key industry, healthcare, government and business officials and key internal senior executives.