The client objective was to re-engage with key industry, government and business leaders, using their 175-year anniversary as the platform to do this.
FFMG developed an end to end marketing, communication and event strategy to achieve this, producing a memorable event at Parliament House which was attended by key dignitaries from government, business and industry associations. The event not only helped our client forge desired stronger relationships but also generated extensive positive national media coverage increasing the brand value and shareholder confidence.