FFMG deliver a marketing plan and strategy that met the requirements of both state and federal government grants. To increase the reach of women, understand women’s needs, drive awareness and create programs and campaigns for uptake.
Increase brand awareness amongst women locally and globally, the public, business, industry associations and groups, government and health professionals. To forge new strategic partnerships. Mid contract Tina was appointed CEO (current CEO took extended leave) to lead the organisation and deliver requirements on time and on budget.
FFMG aligned business and government objectives to successfully deliver a national marketing plan. Implemented the overarching marketing strategy including communications, campaign programs backed by a comprehensive go-to-market program of works.
Campaigns reached over two million women using no paid advertising and touched the hearts of many. New strategic partnerships were forged, an ambassador program launched, and fundraising efforts achieved new revenue streams. Government expectations achieved and exceeded in turn strengthened relations and securing new grants.