Not For Profit – Healthcare

Not For Profit – Healthcare

Industry / Sector

Not For Profit Healthcare

Client Objective

FFMG deliver a marketing plan and strategy that met the requirements of both state and federal government grants. To increase the reach of women, understand women’s needs, drive awareness and create programs and campaigns for uptake.

Increase brand awareness amongst women locally and globally, the public, business, industry associations and groups, government and health professionals. To forge new strategic partnerships. Mid contract Tina was appointed CEO (current CEO took extended leave) to lead the organisation and deliver requirements on time and on budget.

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FFMG Service

  • Marketing Strategy IQ – Strategic Advisor, CMO, Marketing Manager, Staff management and mentoring
  • My Marketing Squad – Specialised in-house and virtual marketing team

FFMG Solution

  • Develop and deploy the Marketing Plan and strategy
  • Develop integrated marketing Action Plan and Go-To-Market Plan
  • Develop and deploy Communication Plan, promotional campaigns, PR and Media Plan
  • Delivered a specialist marketing team with key skills
  • Developed and submitted Government reports and wrote new grant submissions
  • Managed overall budget
  • Mentored team members for 12 months
  • Acted CEO and represented CEO on key strategic meetings
  • Wrote CEO submission for Telstra’s Women’s award – CEO awarded finalist

Client ROI

FFMG aligned business and government objectives to successfully deliver a national marketing plan. Implemented the overarching marketing strategy including communications, campaign programs backed by a comprehensive go-to-market program of works.

Campaigns reached over two million women using no paid advertising and touched the hearts of many. New strategic partnerships were forged, an ambassador program launched, and fundraising efforts achieved new revenue streams. Government expectations achieved and exceeded in turn strengthened relations and securing new grants.

Client confidentiality matters. We keep our clients' business as just that – their business. If you would like to know more about this case study contact us.

Client Testimonial

"FFMG exceeded our expectation in the speedy and strategic development and execution of plans meeting business objectives and exceeding government grant deliverables."
Linda
CEO

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Client TESTIMONIAL

"FFMG exceeded our expectation in the speedy and strategic development and execution of plans meeting business objectives and exceeding government grant deliverables."
Linda
CEO