Utilities – Telecommunications

Utilities – Telecommunications

Industry / Sector

Utilities – Telecommunications

Client Objective

A Melbourne-based gas and electricity retailer required professional services to strategise, plan and deliver a go-to-market strategy necessary to launch and bundle new telecommunication services with its energy products.

FFMG Service

  • Marketing Strategy – Strategic Marketing Consultant

FFMG Solution

  • Marketing lead for Project team to launch telecommunication
  • Planned and implemented sales and product development programs to grow new telecommunications customers
  • Developed, prioritised, and managed the marketing go to market plan
  • Created customer journey maps from the first to final touchpoint
  • Successfully rolled out fun-filled channel partner training events driving sales across Australia & New Zealand partner call centres

Client ROI

The client was very satisfied with FFMG consultant’s work performance, and on their interactions with management, colleagues and channel partners.  So much so, the client requested the contractor to act as Head of the Marketing Department for the organisation until an appointment was made.

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Client Testimonial

“FFMG were engaged to provide expert marketing skills both from a marketing discipline and industry point of view. FFMG helped develop the strategy, build the go-to-market plan and execute with both high quality and express timing. The project’s success was absolutely in part due to the work of FFMG.”
Ben
General Manager Telecommunications

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Client TESTIMONIAL

“FFMG were engaged to provide expert marketing skills both from a marketing discipline and industry point of view. FFMG helped develop the strategy, build the go-to-market plan and execute with both high quality and express timing. The project’s success was absolutely in part due to the work of FFMG.”
Ben
General Manager Telecommunications