Dental Laboratory

Dental Laboratory

Industry / Sector

Dental

Client Objective

Our client’s objective was to create a new business model, migrating to a dual B2B and B2C model and leveraging its current service offering.  The goal was to test the business case and launch a new B2C digital denture clinic.

FFMG Service

  • Marketing Strategy IQ – Strategic Marketing Consultant
  • My Marketing Squad – Outsourced marketing team

FFMG Solution

  • Developed business case objectives
  • Created the strategy to test its viability
  • Developed integrated strategic Action Plan, and Go-To-Market Plan
  • Delivered a digital and print advertising and promotional campaigns

Client ROI

To achieve these objectives, we aligned the business objectives with the marketing strategy to test the business case. Once proven we developed the marketing actions plan and Go to Market plan.  Creating an integrated marketing campaign engaged local media and key associations to reach over one million seniors.

The business case to create a B2C retail business proved financially viable. It realised its initial investment within a month and a 500% return on objectives within six months. Advertising and promotions together with happy customer testimonials further increased bookings by 80%.

Client confidentiality matters. We keep our clients' business as just that – their business. If you would like to know more about this case study contact us.

Client Testimonial

“FFMG take a hands-on a practical and strategic approach to marketing, leadership, and strategy. They are collaborative, strategic and results-driven. Tina’s leadership and organisational skills have been invaluable to me and our growth. Tina’s professionalism and knowledge on proper honest marketing is just what I was looking for in assisting me and my businesses to go to the next level. I have enjoyed working with Tina and highly recommend the team at Future Focus Marketing who are enthusiastic, dedicated and very easy to work with.”
Damian
CEO

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Client TESTIMONIAL

“FFMG take a hands-on a practical and strategic approach to marketing, leadership, and strategy. They are collaborative, strategic and results-driven. Tina’s leadership and organisational skills have been invaluable to me and our growth. Tina’s professionalism and knowledge on proper honest marketing is just what I was looking for in assisting me and my businesses to go to the next level. I have enjoyed working with Tina and highly recommend the team at Future Focus Marketing who are enthusiastic, dedicated and very easy to work with.”
Damian
CEO