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Utilities – Electricity, Gas & Solar

Utilities – Electricity, Gas & Solar

Industry / Sector

Utilities – Electricity, Gas & Solar

Client Objective

Required an experienced Head of Marketing Manager to occupy the position temporarily to ensure continuity until the client could appoint a full-time employee.

FFMG Service

  • Marketing Strategy IQ – Strategic Marketing Consultant
  • My Marketing Squad – In-house Acting Head of Marketing

FFMG Solution

Some of FFMG achievements during 9-month in-site Acting Head of Marketing assignment:

  • Competitor analysis and brand messaging framework
  • Planned and implemented sales and product development programs to grow existing and new markets
  • Developed and successfully implemented customer online review strategy
  • Supported the Digital Marketing Manager deliver a digital marketing plan
  • Managed the marketing budget, to agreed spend levels
  • Day-to-day management/guidance of in-house marketing staff and external partners
  • Created customer v’s channel contact lifecycle plans
  • Developed policies and process to protect the brand
  • Lead the marketing team to successfully deliver price notifications

Client ROI

Lead conversions were key to determining how well marketing content performed and part of a strong ROI measurement strategy.

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Client Testimonial

“Sharyn created a positive environment within the sales and marketing department. Personally, I want to thank her for the ever full and positive energy bank that you always bring to the office. Whilst you worked with us 2 to 4 days per week it didn’t matter what time it was.....first thing Monday morning, 4 pm Thursday afternoon or Paper scan on Saturday morning, bang, the energy was and is always there.”
Julian
CEO

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Client TESTIMONIAL

“Sharyn created a positive environment within the sales and marketing department. Personally, I want to thank her for the ever full and positive energy bank that you always bring to the office. Whilst you worked with us 2 to 4 days per week it didn’t matter what time it was.....first thing Monday morning, 4 pm Thursday afternoon or Paper scan on Saturday morning, bang, the energy was and is always there.”
Julian
CEO
EXIT