Utilities – Electricity, Gas & Solar

Utilities – Electricity, Gas & Solar

Industry / Sector

Utilities – Electricity, Gas & Solar

Client Objective

Required an experienced Head of Marketing Manager to occupy the position temporarily to ensure continuity until the client could appoint a full-time employee.

FFMG Service

  • Marketing Strategy IQ – Strategic Marketing Consultant
  • My Marketing Squad – In-house Acting Head of Marketing

FFMG Solution

Some of FFMG achievements during 9-month in-site Acting Head of Marketing assignment:

  • Competitor analysis and brand messaging framework
  • Planned and implemented sales and product development programs to grow existing and new markets
  • Developed and successfully implemented customer online review strategy
  • Supported the Digital Marketing Manager deliver a digital marketing plan
  • Managed the marketing budget, to agreed spend levels
  • Day-to-day management/guidance of in-house marketing staff and external partners
  • Created customer v’s channel contact lifecycle plans
  • Developed policies and process to protect the brand
  • Lead the marketing team to successfully deliver price notifications

Client ROI

Lead conversions were key to determining how well marketing content performed and part of a strong ROI measurement strategy.

Client confidentiality matters. We keep our clients' business as just that – their business. If you would like to know more about this case study contact us.

Client Testimonial

“Sharyn created a positive environment within the sales and marketing department. Personally, I want to thank her for the ever full and positive energy bank that you always bring to the office. Whilst you worked with us 2 to 4 days per week it didn’t matter what time it was.....first thing Monday morning, 4 pm Thursday afternoon or Paper scan on Saturday morning, bang, the energy was and is always there.”
Julian
CEO

Share

Share on linkedin
Share on twitter
Share on facebook
Share on email
Share on print

Client TESTIMONIAL

“Sharyn created a positive environment within the sales and marketing department. Personally, I want to thank her for the ever full and positive energy bank that you always bring to the office. Whilst you worked with us 2 to 4 days per week it didn’t matter what time it was.....first thing Monday morning, 4 pm Thursday afternoon or Paper scan on Saturday morning, bang, the energy was and is always there.”
Julian
CEO